You might be losing a hefty amount of money to your competitors if you are not using effective internet marketing tactics in 2019. Creating a basic marketing strategy is hard, but making it work for your brand is extremely challenging. The reason you should learn a few amazing internet marketing skills which can help you catapult your business in the right way. If you learn some timeless internet marketing tactics, then it can naturally deliver more business for your brand.
1. Using Linkbait
When it comes to driving more traffic to your website and increasing conversions, using linkbait is one of the best strategies. You can incorporate linkbait strategies by putting backlinks in your regular blog posts, infographic content, or guest posts. This may lead a wide audience back to your business website and increase the number of followers every day. Linkbait help the websites rank higher on Google and generate more conversions and leads for your brand.
2. Creating Blog Posts
To connect with the right target audience, it is essential to develop weekly blog posts and newsletter for more brand awareness. Try to create a specific blog section and share related articles every single day for your brand. In this way, you can publish informational content to help the customers and connect in a better way. For instance, if you are offering the customers personal safety products, then the blog posts should be based on promoting personal safety, how to increase safety at home, or walking safely on the streets.
3. Video Marketing
Video marketing can help you promote your brand name and products easily. Try creating viral videos and ads which can boost your brand name and entice millions of potential customers. Make a YouTube channel and start making regular videos to show people “behind the scenes” videos or “unboxing new products”. The viewers have an attention span of seven seconds, the reason video marketing is one of the easiest ways to capture the audience and attract more people. Take a look at some of the most popular brands and learn how they are using video marketing to get more website traffic.
It might be a new idea for some of the business owners and they might wonder how to start a podcast if they are running a wine business. Whether you are starting your own podcast or trying to appear on other renowned podcasts, it is a trendy way to reach out to your customers and describe the values your brand or product is offering to them. Podcasting is consistently used by several marketing experts who invite a few celebrities too if their ideology runs parallel to the company’s core strategy.
5. Sending Email Pitches
If you have access to your customer’s email addresses, then start writing and sending email pitches every week to encourage them to keep buying from you. However, don’t try to spam them and just consider email marketing as a reminder. Many marketing experts are using email marketing to get more potential customers and explaining their newly launched products.
These are five effective marketing tactics that can build your brand name and increase conversions within a short time.