There are several myths and misconceptions revolving around SEO and how it works. However, Google is now becoming increasingly transparent by enhancing activities related to search engine optimization. From perceptive metaphors to Webmaster hangouts or speaking engagement, it is better to create a fine line between facts and myths. Here are six of the most widely known SEO myths shared by our experts.
1. Google Respects Every Canonical URL
Google will not ever consider indexing a page because you have set up the required URL using canonical tags. The rel canonical tag can be regarded as a Google signal for a specific page and can be ignored. These examples are found in the latest version of Google Search Console seen in the detailed Coverage report. It depends on Google whether it selects your page or another one for the canonical tags. In such instances, it is recommended to define if the preferred canonical page you selected is the one you wish to index on Google.
2. Google Has Defined Ranking Factors
Popular news spread in 2016 after Andrei announced that high-quality content, backlinks, and Rank Brain are the three defining factors to rank higher on Google. However, the statement was disregarded by several experts after a few months because you are unable to define specific factors to boost Google ranking. The ranking factors on Google change every day. It is a bad strategy to consider only a few specific ranking factors because Google algorithms are very refined.
3. Google Penalize Duplicate Content
Google does not inflict a penalty on duplicate content. Publishing duplicate content is a common content marketing strategy and intent to index relevant and high-quality pages only. For instance, if you are finding specific things on the internet, you won’t receive the same content on the search results. The worst thing to happen after publishing duplicate content can be identical pages getting mixed up together and another completely different version of the page is displayed.
4. Google Values High Authority Backlinks
It is true that effective link building ways are based on the relevancy and authority of the added backlinks which leads to the main website. However, every backlink is double checked irrespective of how compatible they are to the main targeted site. Google considers the actual context of the backlinks, the reason SEO activities should focus on white hat strategies.
5. Google Values Page Speed for Ranking
Since 2010, Google has been using site speed as one of the major ranking factors. However, some SEO experts have a misconception that Google algorithms value site speed more. The Google algorithms use site speed to separate normal and slow pages. However, Google checking site speed in their algorithms is considered limited until further updates come out.
6. Google’s Sandbox Applies Filters for Indexing
Some SEO specialists want to know how Google handles brand new sites for indexing. There is a common myth circulating in the SEO world that Google applies several filters for every new website to create a distinction between spammy and non-spammy websites. It also means a specific page ranks higher for a limited time period at the same time Google evaluates how the page combats with other competitive pages.
Now you can make a clear distinction between myths and facts related to SEO. However, if you require help with SEO, PPC, or social media marketing, get in touch with SeoSolution24x7 today. Call us now at (+92) 300 549881 to speak with one of our SEO experts today.