Link building is one of the most used and common techniques in the SEO industry. Many experts argue link building is on the downfall, while others use it regularly to boost Google ranking. It is crucial to know every link building strategy should be effective and have a long-term benefit for the website owners. Link building is a major SEO activity and should not be considered as a static method with no results at all. When it comes to SEO, the effective results will arise after a few months of strategic investments and instead of using black hat tactics.
The Importance of Link Building
Link building is one of the greatest factors to rank the website higher on Google ranking and beating the competitors. The Google algorithms keeps on changing that can make it difficult for SEO experts to rank the websites. All the major search engines constant rely on the users and third-party apps to evaluate the type of content that is better suited for the users. There are many benefits of link building ranging from creating long-lasting relationship with a similar industry to offering referral traffic and serving as a citation for vigorous research. Building relevant backlinks serves as a clear extension to an exceptional content marketing strategy. Like using paid advertising to enhance organic traffic to the website, building strong backlinks are used to link to popular websites.
1. Reclaiming Links
Reclaiming links is one the easiest and common tactics used by SEO professionals. Link reclamation means recovering broken links or getting rid of irrelevant ones. Use online tools to search about the best websites with a huge audience and try to link to them through guest posting. Send an email with a sales pitch to the website owners and request them to publish your article or long-form blog post on their website.
2. Checking Your Competitor’s Links
Some SEO experts try using the keywords of their competitors to beat them in the struggle of achieving high ranking. The aim is to extract major data and keyword practices of your competitors that might be valuable for your SEO campaign. Disqualify all the irrelevant backlinks and push those which you are still using for your website. Use the famous Skyscraper technique to determine the kind of content helping you to rank higher on Google and beating your competitors. By using a few filters, look for amazing chances directly related to local reach out, irrelevant links, or guest blogging.
3. Resourcing Backlinks
Resourcing all the relevant backlinks has a considerably low success rate and manual outreach. All the links which are required through resourcing can generate authority and organic website traffic. If the customers are searching for a discounted deal on clothing or outfits, then they might type “cheap outfits” or “discounted deals”. There are many high-end methods to boost the reliable resource pages regardless of the businesses you are serving.
4. Publishing 10x Content
There was a new term coined many years ago which is known as “10x Content” that implies the content should contain targeted keywords rather than being unique and interesting. There are a few amazing things that can help the authors craft a 10x content which includes preparing how-to guides, be incredible, carefully experiment on other mediums, and write amazing content.
5. Doing Vigorous Research
Conducting targeted research is one of the best advanced link building tactics that can have a positive impact on the brand image. For instance, if you are in the food industry, then take a poll to ask the customers about the best time to eat pizza.