Many marketing experts struggle to grow their email list or persuade potential customers to sign up for a newsletter. However, it is not hard to grow an email list if you are using social media platforms properly. If you have considerable followers on Twitter and Instagram, then it is easier to grow an email list. Following are a few ways to use on social media platforms to increase your email growth.
1. Put a Call-To-Action to Your Social Media Handles
Even if you have significant followers across social media platforms, it is essential to boost your email list. Business owners are missing out adequate opportunities to generate conversions if they are not using a clear call-to-action on their social media profiles. It helps potential customers to gain more interest in your products and services. It is one of the easiest ways to transform followers into new subscribers. Whether you are selling pictures or fitness plans, create an effective call-to-action to drive more subscribers.
2. Prepare an Interesting Landing Page for Periscope
With the help of Periscope, the customers will receive useful information related to your services or products. Always take your viewers to another landing page rather than sharing social media profiles that are effective. If you are giving out freebies through the Periscope app, then mention it consistently at the start, middle, and end of the video. Create a different link for the Periscope app that redirects the viewers to a different landing page with all the useful information. Whether you are discussing business strategies or organizing webinars, using the Periscope app can be helpful.
3. Boost Free Downloads by Publishing Daily Posts
Growing an email list requires you to give away free downloads and other discounted packages. Create free email courses, checklists, or eBooks for the viewers giving them a reason to subscribe to your newsletter. Add a link to your blog or landing page after creating a freebie course. Make a clear list of all the freebies and write clear descriptions of it and post it on your landing page. Use these links on your Instagram stories so more people can learn about it.
4. Promote Regular Content on Pinterest
There are three major steps to create a large business online which includes growing organic traffic, using it to enhancing potential customers, and selling services and products. Without heavy traffic, it is extremely difficult to grow your audience and customers. One of the most effective strategies is to publish regular content such as blog link or images in exchange for the viewer’s email addresses. Make an amazing Pinterest post showing the nature of your post and mention the information about free courses on it.
5. Put a Sign-Up Button to Your Facebook Page
The business page on Facebook can be used to enhance your email list. If you are in the consulting business, then put a sign-up button so the viewers can subscribe to your newsletter. Facebook pages help business owners to publish several images at once which you can easily link to any social media profile whether it is on Pinterest or Instagram. Ask the viewers to sign up or join a community and give them a link to your landing page.
6. Host a Nice Giveaway
Giving free gifts or products to your followers is a great way to increase the number of subscribers. Most of the followers are ready to subscribe to get a giveaway. If you are using Instagram or Facebook, then share a story and put links on it.