It is a well-known fact that Google ranking is important. The reason you want your website to be popular and work tirelessly hard to improve its position in the search engine results. According to a recent study, the page that ranks first on Google can get an average traffic share of 32.5%, the second page gets 17.6%, and the number of page visits reduces down the list. Even if you craft the best search engine optimization strategy, Google might still don’t rank your site. Doing everything by the book doesn’t mean you will progress in the Google rankings. Figure out how Google determines your rank in its search results. Recognize the mistakes in your current methods and try to fix them.
1. The Length of the Content Is Low
Google prefer ranking long-form content because it gives more value to users. If you are thinking the online audience doesn’t have a good attention span, then you are completely wrong. Many people prefer reading in-depth solutions to the issues they face. Some users prefer getting all viable information they need from a single source to reduce the time spent in vigorous research.
2. Keywords in the Title tag or Description
Using a title tag is an essential on-page SEO factor, which Google considers greatly when listing websites upon a user’s quest. According to many surveys, title tags that begin with a targeted keyword perform better than those with the keyword in a different position. The Meta descriptions and H1 tags also make a significant difference to determine how relevant your published content is to the user’s search.
3. Image Optimization
Most of the digital marketing experts are concerned about optimizing the content and forget image descriptions. You should make sure to carefully optimize all the images because people also use Google to seek visual content. The reason descriptions of on-page images send important signals of relevance to the Google search engine.
4. Multimedia Content
The online users want to see multiple engaging videos and Google wants to give it to them. Several videos, animated images, informational infographics, and other related multimedia elements may indicate greater quality. Google will consider it as a clear signal for ranking the content higher on search engines.
5. The Quality of Inbound Links
Google wish to see many inbound links from other relevant sites towards your pages. However, it also pays more attention to the quality and number of inbound links. The links should be relevant and come from authority websites.
6. Site Speed
All website pages should load faster not only for the sake of enhancing the users’ experience but also for the purpose of search engine rankings. Google has previously confirmed the importance of speed in an official blog post published in 2010 emphasizing the importance of site speed. The search ranking algorithms included site speed which shows how fast a website uploads to web requests.
7. Time of Content Updates
Google’s Caffeine search index is entirely focused on showing recently updated content to all the users, especially when it comes to managing time-sensitive searches. It means the user finds fresh information quickly by making regular queries. The date of the last update is crucial, but the frequency of page updates should not be ignored as well.